Top Five Website Psychology — 5 Ways to Skyrocket Your Conversions

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This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.

You only get one chance to make a first impression. Now more than ever, businesses must find a way to stand out from the crowd in an entirely digital space. In these especially complex times, it’s more important than even to be able to reach and connect with your customers online.

A strategic online presence helps your business thrive, builds your brand, and creates a lasting impression on existing and potential customers. Are your digital marketing strategies effectively engaging your audience and representing your company or organization?

After this session, you’ll walk away with 5 key tactics using website psychology to maximize your digital presence and create clarity for your customers during the COVID-19 pandemic.

Colleen Kinsey is the UX Strategist at fintech software company LenderClose and CEO of Kinseyco, an international digital marketing agency. She is passionate about helping businesses communicate with their target audience online and creating equal opportunities for women around the world to build careers in technology. Colleen is a Des Moines native and an avid traveler, having visited 45 countries to date.