Top amazon advertising strategies for sellers amid covid 19

Top Amazon Advertising Strategies for Sellers Amid COVID-19

Let’s see how consumer behavior changed during the pandemic and the top 6 strategies that brands need to use to maximize their advertising ROI.

Amazon sales trends and facts during COVID-19
1. Food and beverage, health and personal care product categories are fast-growing e-commerce sectors amid the pandemic.
2. Demand for toys and hobbies surged while specialty categories like electronic items and jewellery had a low demand.
3. US e-commerce sales growth will surge up to 18% in 2020 recording the highest growth-rate since 2008 (Source).
4. Asia-Pacific and North America will capture a dominant market share of retail and retail e-commerce sales in 2020 (Source).
5. Consumer behavior is settling to the new normal as people everywhere started to live with the reality of COVID-19. They are looking for safe and reliable sources to shop during the pandemic.

Amazon Advertising tips that work during COVID-19
Tip #1 Shift your attention to the right category
Though sales of certain products are affected by the coronavirus, many Amazon sellers are seeing tremendous growth in their sales. The reason for this is more people staying at home are relying on e-commerce platforms like Amazon to shop for their needs.


Tip #2 Move your ad budget to the right product
Customers want their products delivered as quickly as possible. With Amazon FBA, customers are trained to expect their deliveries within a day or two. However, the delayed shipping due to the uncertainty has a significant impact on product conversion rates. This gave a huge room for FBM (Fulfilled by Merchant) sellers to take advantage of the situation.

Tip #3 Plan your inventory and shipping
With many Amazon sellers facing out-of-stock and logistics issues, you need to plan your inventory.

If you are planning to go out of stock, stop the ad campaigns for those products, and shift your ad spend to the products where you can maintain sufficient inventory.

Tip #4 Seize the opportunity and launch a product
The demand for certain products is skyrocketing, and some brands are unable to keep up. In June 2020, around 5.5% of the sales volume on Amazon US came from new sellers who joined in 2020 (Source). It indicates that the marketplace is not saturated, and new sellers are finding opportunities to grow.

So this might be a great time to launch a new product if your product category has sufficient demand and you have enough stockpiled up. This gives you ample opportunity to grab a bigger slice of the pie during the early phases of your product launch. Amazon PPC can help you with it.

Tip #5 Lean on the data to get the best results
The on-going uncertainty shouldn’t affect your marketing efforts. Use analytics to ensure you’re making every dollar work for you. Right methodology backed by data-driven insights can boost your ROI significantly. Pivot your Amazon advertising strategies using the data available.

Tip #6 Connect with your customers
Investing in building strong relationships with customers is a significant part of e-commerce businesses. Understanding your customers’ concerns and communicating with empathy would be the most vital aspect of your business during uncertain times. With consumers spending more time online, there is a huge potential to enhance your brand positioning.

Improve your messaging and strengthen your brand presence on social media and other channels. Use your marketing budget to create high-quality and valuable content to connect with your shoppers.

Contact www.TheAppealGuru.com for Amazon Suspension Appeals with a Guaranteed Reinstatement Service.

Appeal Guru Reviews https://www.feefo.com/en-GB/reviews/t...
Linkedin: https://www.linkedin.com/in/theappeal...
Instagram: https://www.instagram.com/theappealguru/
Facebook: https://www.facebook.com/appealguru
Twitter: https://twitter.com/appealguru
Pinterest: https://www.pinterest.co.uk/appealgur...

#amazonseller #amazon #amazonfba #ecommerce #amazondeals #amazonfbaseller #amazonprime #amazonfashion #entrepreneur #fbaseller #fba #amazonreviewer #amazonsellers #amazonfbatips #amazonreview #amazonbusiness #freebies #amazonfinds #ebayseller #sellingonamazon #ecommercebusiness #reseller #amazonshopping #resellercommunity #amazonfbasecrets #amazonsellercentral #amazonreviews #amazonfbalife #business #retailarbitrage #onlineseller #dropshipping #amazonfbaexpert #amazonuk #amazongiveaway #amazonfreebies #freesamples #shopify #amazonus #freeproducts #amazonproduct #onlinearbitrage #productreviews #fashion #reviewers #resellerlife #privatelabel #couponcommunity #amazonusa #amazonde #sellonamazon #success #amazonjp #hustle #amazonaddict #amazonshop