Top Alternatives to Facebook Ads: New Growth Marketing Channels to Test | Jake Madoff

This article was originally published on the Raisin Bread blog by growth marketer, Jake Madoff.

Full article: https://marketerhire.com/blog/top-alternatives-to-facebook-ads-new-growth-marketing-channels-to-test

Diversifying your paid media channels is essential in today's competitive landscape. Facebook Ads costs are on the rise, with a 30% increase in average CPC over the past year. To counter this, marketers should explore new growth marketing avenues.

Alternative Paid Social Channels:

YouTube Ads: With 2 billion logged-in monthly users, YouTube is a promising alternative to Meta. It allows for seamless ad creative migration and offers extensive targeting options. In-market targeting has delivered the best results, achieving a 25% lower CPA compared to Facebook Ads.

Pinterest Ads: Pinterest, boasting 450 million monthly users, primarily women, and high-income individuals, is a hidden gem for e-commerce brands. Its users are actively engaged in shopping, making it a lucrative platform for advertising. Advertisers using Pinterest have reported a 35% increase in conversion rates compared to Instagram.

Nextdoor Ads: Despite being less known, Nextdoor provides low-cost advertising with CPMs ranging from $8 to $11. This offers ample room for maintaining a competitive CPA and ROAS. The platform has proven successful for businesses in the home, outdoor, finance, and local industries, with a 20% increase in leads for service-based companies.

Paid Search Options:

Google and Bing Search Ads: Google Search Ads reach 4.3 billion monthly active users, compared to Facebook's 2.9 billion. This makes it a prime channel for expanding your reach. The keyword targeting on Google Search Ads is powerful, and combining it with Bing can provide an additional 15% growth in volume.

Google Shopping Ads: If you're in e-commerce and already using Meta Ads or Facebook/Instagram Shopping Ads, Google Shopping Ads are a straightforward way to extend your reach. They offer product feed compatibility and can be set up with minimal effort.

Amazon Ads: Leveraging Amazon's keyword and product targeting options, this platform has proven to be a game-changer. Over 60% of shoppers start their product search on Amazon, making it a highly valuable channel.

Other Platforms:

AdRoll: For retargeting, AdRoll offers access to a vast display ad inventory. This expands your reach beyond what Facebook retargeting can achieve, reaching a 30% larger audience.

Sponsored Editorial and E-newsletters: While more expensive, these options bring higher-quality users and improved conversion rates. Sponsored content articles and e-newsletters allow you to emphasize what's working well in other channels, resulting in a 40% increase in user engagement.

In conclusion, diversifying your paid media channels is a strategic move to combat rising Facebook Ads costs. These alternative channels have demonstrated impressive results for businesses, offering lower CPAs, higher conversion rates, and expanded reach.

Learn more: https://jakemadoff.io/