Top 7 mistakes by Amazon sellers - improve your online Ecommerce business and get higher sales

Why are my sales not increasing on amazon ?
Why do I have constant inventory related problems?

And the biggest question

How to make money on amazon?


Hi,

My name is Kumar ujjwal.

I have been helping amazon sellers for the last two years, and because of this , I have observed 1000s of listings and sales numbers related to those listings.

I would like to share 7 useful points that will help you sell more units on amazon.



Let me start with the biggest mistake -

Not knowing how money is made on amazon
Best seller in sub category
What does that mean
Each product has a primary category and it has a sub-category provided by amazon
Best seller tag is given to highest selling product in the particular sub-category
Show an example - projector
You need to become the best seller and maintain the best seller ranking so that amazon will keep making money for you
Primary keyword product ranking under top 3
Let’s go on amazon itself to understand
Show with example - projector
Use keyword projector
Conditions for making long term money on amazon
These two can only happen if you focus , initially, on a few products
Fact is. - You need less than 5 products to do sales of Rs 1 lac/day
I know this because a couple of my customers have less than 5 products and each of them do more than a lac per day
Now lets, move on to the next point



Incorrect Product selection - select products that will sell in higher volumes
How to know which products will sell in higher volume
Example - projector - tetantive sales number - after seeing ranking
Always select products that have less than 10,000 rank in the primary category
I will make a separate video in which i wil explain this with examples and show how it is done
Predictably




Daily sales tracking using business reports or powerlaw app ( sales trend chart) with example - tansukh
Why is it important to track sales for each product
In order to become the best seller, you need to defeat most your competitors
The only way to defeat your competitors and get indexed on amazon is through higher sales than every other competitor in your sub-category
So we track sales of each product and try to control the number units sold on a daily basis
This allows us to predict sales in the future and helps us increase sales on a predictable basis
For this i have another video - you can watch on tracking sales using powerlaw-app
If there will be any aberration in sales of the product, you can easily see the colour coding of the sales tracking and make changes to improve sales



Proper listing with keywords - example ( homesake cluster )
We have 12 steps that we control at the time of making any listing , i will share some the steps with you and will share the link of the product so that you can go and see for yourself
Example - homesake cluster - i will share the link , will tell you a few points to take into consideration while listing products
Images - utility based images , so that people can immediately get what you product is used for
People who purchase on amazon - don’t what to spend a lot of
Most of the decision making is through images of the products
Reviews quality - 3.5 +
Keyword in title
If you want help with your product title you can share your product link in the comment section, we will help you improve your product title for free
Bullet points should be short and simple
With more keywords
Should discuss about the utility of the product
Now, lets discuss about something that most new sellers face - inventory shortages




Inventory planning - if your product is out of stock after having done some sales - remember this thing…… you will loose ranking, you willl loose keyword indexing - even if you will bring your product back - it will take a lot of money and time to get back to original sales rank and indexing - so be very careful with inventory management





Algorithm understanding
Try to analyse what the company wants - let me give you hint - SALES/ or in amazon terms conversion
Amazon makes money, when you sell your product on the platform
If your product gets sold or view or added to cart - all of this is tracked by amazon
Over time Amazon's algorithm supports those product that are selling in their sub-category , therefore sometimes getting the sales even at a loss - makes most sense.
Let me end the video on a positive note, if you get your product indexed on amazon and you are keeping track of your competitors in your category
Amazon will keep bringing sales to you , Forever
This is the products - egate
This is the product that has been top seller in its category since the last 4 years and these five items are helping this company do sales in crores per month.
You should study and try to learn more from this link - product



I hope this information will help you sell better, please like the video so that youtube algorithm will find my video useful for other sellers as well.

Thanks and remember … keep smiling