top 3 Instagram tips for business

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Vanity metrics and chasing likes and follows can actually be detrimental to your overall objective and purpose for sharing content. If you're a business, this is especially true as attracting the masses can lead to an onslaught of unqualified leads. Don't get caught up trying to get likes and follows - focus on content for your ideal customer.

WHAT INSTAGRAM ACTIVITY REALLY MATTERS? REACH, PROFILE VIEWS AND CLICKS OR OTHER ACTIONS.

One of the most useful ways to utilize Instagram to grow your brand is to reach new people. Reaching the right people requires a fundamental understanding of discovery metrics, more so than just looking at likes.

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