Top 3 Foreign Companies That Change Their Entire Strategies For India|Amazon |Dunkin' #shorts #short

Top 3 Foreign Companies That Change Their Entire Strategies For India| Amazon | Dunkin' | McDonald's #shorts #short

_______________

Top 3 Foreign Companies are:

1) Amazon
2) McDonald's
3) Dunkin' Or Dunkin' Donuts

1) Amazon - When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was the very business model that had made Amazon an internet powerhouse in the U.S.

A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. The country posed a classic case of good news, bad news. The good news included a very young populace — more than 65% under age 35 — rising levels of disposable income, and ubiquitous cell phone ownership (80% of the population, by one estimate).

The bad news: 67% of the population lives in rural areas characterized by an underdeveloped infrastructure. Only about 35% of India’s population is connected to the internet. Cash, not credit cards or checking accounts, is still the rule. And, determined to protect its own, India enacted a rigid FDI policy restricting foreign multibrand retailers from selling directly to consumers online. That meant any venture would basically be a third-party seller for Indian-made products.


Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand.

Further Reference Link: https://hbr.org/2016/07/how-amazon-adapted-its-business-model-to-india



2) McDonald's - When McDonald’s opened its first Indian store in New Delhi in 1996, it took a lot of convincing to get customers. “Western fast-food chains were seen as a novelty back then,” explained Ankur Bisen, senior vice-president, retail and consumer products, at the consultancy Technopak. That’s why McDonald’s promoted low-priced options, such as the Happy Price Menu (burgers priced at Rs 20), and Indianised the burgers with ingredients familiar to locals, such as potato patties instead of meat.

The strategy paid off, spurring the transformation of India’s food industry. Today, the overall fast-food market is estimated at around $1.12 billion.


McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers.

Further Reference Link: https://scroll.in/article/830799/mcdonalds-is-reinventing-itself-so-that-india-can-start-lovin-it-as-much-as-it-did-before#:~:text=For%20many%20years%2C%20McDonald's%20did,priced%20options%20to%20their%20menus.



3) Dunkin' Or Dunkin' Donuts -Dunkin’ Donuts Failed to Understand India’s Usual Breakfast Routine. “I like to eat donuts for breakfast,” said no Indian customer that I have ever met. Consuming heavy sweets first thing in the morning is not at all a part of the Indian culture. Dunkin’ Donuts is known to be a breakfast-focused fast-food joint, but the breakfast habits in India are totally different. So, they started thinking from their customers perspective and introduced Chai, Maska etc. for their indian customers. Here's one of their newly used taglines - From biscuits, mathri to bun maska, no chai break is complete without dunkin’ some deliciousness in it! Share your tea-rrific combinations with Dunkin India Chai, because we know such pairings are every Indian’s cup of tea!

Because of the product and premium pricing, Dunkin’ Donuts had, and is still having, a hard time growing their business. Not saying the business will go extinct. The Indian market is huge, and there might always be someone who would want to try the company’s menu every once in a blue moon. However, long-term growth is expected to be slow.

Dunkin', also known as Dunkin' Donuts is an American multinational coffee and doughnut company. It was founded by William Rosenberg in Quincy, Massachusetts, in 1950. The chain was acquired by Baskin-Robbins' holding company Allied Domecq in 1990

Further Reference Link: https://medium.com/better-marketing/why-dunkin-donuts-failed-in-india-62bbbabc0227



Thank You For Watching !! ..... Do Like, Comment and Share :)

__________________

Subscribe Here!
https://www.youtube.com/channel/UC_LA6cIFlOvWTXax9tZplwg/?sub_confirmation=1