Top 10 E-Commerce Trends for 2025

Episode 87 of #DigitalBrunch E-Commerce sales are expected to exceed 6
billion EUR in 2025 and overall more than 20% of retails sales will be conducted digitally. Excluding China, we can say e-commerce share will be about 12% of total retail sales. Today's episode of Digital Brunch discusses top 10 e-commerce trends that will mark 2025. #eCommerce #digitalmarketing #onlinemarketing

Digital Brunch with Raluca Radu is the digital marketing & e-commerce series powered by MTH Digital​​​​​​.

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1. Market consolidation and marketplacesMarket consolidation and marketplaces dominance - more than 40% of shoppers worldwide start their product search on a marketplace platforms. We can even say that marketplaces are more often used to find products that search engines or brand websites - we are going to see more and more sellers and marketplaces and marketplaces as a top priority for online shops as part of their marketing mix. Who cares about marketplace platform commission when digital advertising costs are on the rise?!

2. E-Commerce Agility powering up online shops launch - so year opening up an online shop is easier and cheaper than ever powered by generative AI, tools, Software as a service platforms and drop shipping. Let’s not even
start discussing about the ease of registering as a seller in a marketplace and piggybacking on their audience and brand reputation as well as on their logistics. This will make it easier than ever to open an online shop and competition will be on the rise. You will no longer need a huge investment of time and budget to launch an online shop, you will have flexibility to set an
online shop from modules that you will integrate and that will allow you to scale quickly.

3. Payment and delivery options diversification - And you do need to have
every single one of them as it is super easy to integrate them and make customers feel understood. You have also a wide range of payment
possibilities, short-term financing options and BNPL that also increase conversion rates and are easier than ever to integrate.

4. Digital Marketing Channel Diversification - We’ve all seen the rise of Chinese players and their aggressive marketing which has been
increasing our digital costs. And it is for the same reason of the costs going crazy on Google, Facebook, Instagram a lot of the advertisers will be moving away from Meta and Google to cheaper pastures and we will see budgets invested in LinkedIn Ads, Youtube, TikTok, Reddit, X, Snapchat, Pinterest depending on the buyer persona profile we are targeting.

5. Customer Loyalty will get a budget share from Customer Acquisition - So the more competitive the market, the more expensive it will be to get a customer and the more you should invest in keeping them. This is going to
be an obvious lesson which will stick with us in 2025 and we will invest more and more in loyalty programs, email marketing, content and social media followership.

6. Hyperpersonalisation of online shops interfaces with the help of AI and
automations will be used for personalised marketing campaigns more and more and at larger scale. Generative AI will be more and more used for content creation, it is no longer just a test. Gartner predicts that generative AI
will account for 10% of all product data produced by 2025, compared to just 1% in 2021. So we will be getting good at hyper personalising messages and testing them in a very targeted way. AI will be used this year for customer segmentation, product descriptions, content generation, chatbots, product and content recommendations, email and marketing automation. The shops that can afford it will start investing in using CRM behavioural data to power up their personalisation and digital advertising efforts.

7. User Generated Content will continue to be a hot topic. Chinese players inspired us all again so this year in e-commerce we should plan to create thumb-stopping authentic vertical video content created by users rather than the brand. Make it real, invest in video as UGC will continue to dominate. Reviews, testimonials and word of mouth are more important in e-commerce than in any other industry and these will be powered by video UGC which will make them seem unsponsored.

Shoppable content will also be on the rise as most social media platforms integrate in-app shopping features trying to create a seamless wiping to purchase experience. Instagram, TikTok and Pinterest will evolve into social commerce platforms and this will help e-commerce owners understand the social media impact on sales.

8. Measurement and analytics continue to be on the agenda and collecting first-party data is still a must even though the cookie less era has been postponed.

9. Augmented Reality / AR