Tmall plans to launch the Taobao Yuan Universe

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Tmall is launching a new marketing campaign based on metaverse shopping scene for 618 (big event in China)
More information about Tmall (alibaba e-Commerce platform) https://cosmeticschinaagency.com/tmall-solution-export-china/

- Developing a virtual shopping mall
According to the China National Bureau of Statistics, total retail sales of consumer goods in April fell by 11.1% YoY and 0.69% MoM, of which retail sales of goods fell by 9.7% YoY.

Taobao Yuan Universe
Some rumors say that Alibaba had applied for the registrations of trademarks such as “Alibaba Yuan Universe” and “Taobao Yuan Universe.”

Do you like this concept ? this marketing idea?