Tips To Make A Song BANG On TikTok

TikTok has had a huge impact on the charts and the music culture of today's youth- “Old Town Road,” “Toosie Slide,” and “ROCKSTAR,” are just some of the songs that have blown up on the app before they even hit the charts. With over 2 billion users, TikTok has the power to make a song go viral overnight.
Join label execs, managers, and the marketing experts behind some of the year's biggest hits as they give their top tips on making a song 'bang' on TikTok."
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Chapters:
0:00 Introduction
0:30 Jacob Pace - CEO, Flighthouse
1:10 Adi Azran - Head of Marketing, Flighthouse
2:00 Theo Battaglia - Head of Creative, 10K Projects
2:35 Alana Dolgin - Manager, Commerce & Promotion, HITCO Entertainment
3:30 What makes a song successful on TikTok?
7:00 Why does TikTok work so well as a music platform?
11:00 Elements of songs that help create trends on TikTok?
14:25 Working with influencers who understand trends
16:20 Audience Question: What metrics should you look at on TikTok?
18:10 Does streaming equal success?
21:30 Are there any artists or genres that perform better?
24:30 Artist that understand TikTok
26:00 How TikTok can drive exposure to an artists catalog
28:30 Does Spotify enhance an artist's brand?
30:15 Can there be any negatives to running a TikTok campaign
34:50 Do you think TikTok will last?
38:00 Advice to an aspiring artist to get their music out there
44:10 Favorite trend?
47:40 Wiggies Trend

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