TikTok Masterclass for Businesses and Entrepreneurs

If you’re skeptical about TikTok marketing, I get it. Until 2020, I was one of the biggest critics of the TikTok platform. Then it became one of the most powerful tools to grow my eCommerce business...in the middle of a pandemic. As a long time marketing pro, I’m here to tell you - I made a mistake. TikTok's marketing strategy is powerful. The platform is growing up and maturing, and there’s still plenty of space for smart businesses to jump in and get results. Let’s talk about how to use TikTok for business in 2021 with real examples of stuff that works.
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Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and an award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Social Media Examiner, Inc., and Entrepreneur Magazine in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients. Also, he is an active contributor to Entrepreneur Magazine. As a dynamic and charismatic speaker, Carlos’ speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as Social Media Marketing World and SXSW.

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