TikTok goes to court to block US ban

TikTok is in court on Monday for a key hearing in its ongoing battle to block a US law that could ban the app. Seana Smith and Madison Mills examine how a ban could play out with Roth Capital Partners managing director Rohit Kulkarni's perspective on competitors like Meta (META) and Snap (SNAP), while Rachel Tipograph, the CEO of e-commerce analytics company, MikMak, shares insights about the advertising side. Kulkarni tells Yahoo Finance that the odds of a TikTok disruption, either through a ban or a sale, are rising. Looking at Snapchat and Meta stock, the analyst says “There is an implied probability there that TikTok disruption is more likely than not in the next four months, and I feel that could manifest into either a complete sale, complete ban, or somewhere in between.” He says this means “eyeballs and money move away from TikTok” which helps Meta and Snapchat. Tipograph says that MikMak data instead suggests that advertisers are still spending on the platform despite the looming possibility of a ban. "TikTok has become a household name in advertising and brands,” and advertisers “don't seem to be scared about a ban at all” as “they continue to invest,” Tipograph tells the Catalysts team. Watch the video above to hear what businesses Tipograph says would be most impacted by a TikTok ban.
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