This Man Made 100 Crores Selling Ghee Lipsticks

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Welcome to another episode of GrowthX Inner Circle. Today we have Arush Chopra who built a 100-crore ayurvedic beauty startup from his backyard garage. Just Herbs approach of using organic ingredients was a massive success with their customers as their ghee lipsticks became an instant hit with its users. In this episode, we dive deep into three core insights on how Aarush built his mega beauty empire, worth 100 crores.

Timestamps:
0:00 - Intro
0:33 - Personal Journey
02:24 - Why Beauty?
2:54 - Differentiation Strategy
5:21 - Cracking the Ayurvedic Market
10:57 - Whitespaces
11:59 - Building Trust with Users
13:33 - Cracking 100Cr in Revenue
15:05 - User Insights
16:33 - Struggle Stories


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