“I love saving time. I love to optimize everything in my life and wanted to make it easy for anyone to do,” says Du, who dropped out of Harvard to launch New York–based Alloy Automation in 2019. Sara Du, with cofounder Gregg Mojica, has built a mission control for e-commerce—a no-code interface to connect and automate sales-oriented tasks across hundreds of apps such as Shopify, Mailchimp, Shippo and Salesforce. Thousands of merchants, including Burberry and Brooklinen, use Alloy Automation to streamline shipping, billing, digital marketing and customer service. In February, Du raised $20 million from Andreessen Horowitz to grow her 30-person team and make Alloy Automa- tion more user-friendly. “Many companies use software as a means to an end, but we think of it as a product people should love.”
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