There's still ecommerce growth. Just don't rely on Facebook ads. ????‍♀️

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Lisa Jones, founder of SHE-com and sustainable nappy brand, Ecooriginals shares why she thinks there is still plenty of growth in ecommerce, especially for female founders.

There's no doubt that 2023 has been tough after a few years of the covid boom in ecommerce. Through her female community, Lisa has seen many female founders stepping back thinking that the boom was over.

However, she has seen plenty of women continue to grow their ecommerce business in 2023.

The secret? Diversifying their ecommerce investment. Don't put all the eggs into one basket. Especially the Meta basket. To continue growing, ecommerce founders need to take an omnichannel approach across social, search, display, CRM and more in order to continue that growth.

To hear the full conversation: https://addtocart.com.au/add-to-cart/lisa-jones-from-she-com-supporting-women-founders-328/

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