The Super Bowl Ad That Made Amazon Take Action Against Temu

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"You remember Temu had his first, Super Bowl ads bullet, it's actually in February, 2023. and then at that time, there was already a lot of buzz about this company. The head of Amazon e-commerce, Doug Harrington, so he forwarded a news article about Timo to his entire team and asked them what they thought about this, and then the consensus on my inheritance team is that PDD's wholesale relationship with Chinese vendors made it possible for Temu to offer rock bottom prices to U. S. consumers, and that combined with Temu's direct shipping from China to U. S. model represented a threat. And Amazon needed to do something very quickly." - Jing Yang

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#Temu #Amazon #SuperBowlAd #Ecommerce #BusinessStrategy