The Story of NOISE: From Selling Phone Covers to Competing with Apple, Samsung, Working with Bose

Dive into the dynamic world of NOISE with founders Gaurav and Amit Khatri as they unravel their journey, starting from selling phone covers to emerging as formidable competitors against tech giants like APPLE and Samsung. Discover the secrets behind their success and how strategic collaborations, including one with Bose, have propelled NOISE to the forefront of the wearable gadgets market. Shantanu explores the entrepreneurial saga that transformed NOISE into a leading player in the industry in this captivating episode.

Navigate your way through the conversation :
0:00:00 - 0:01:05 Sneak Peek : Coming up!
0:01:06 - 0:03:05 Introducing our guest : Amit & Gaurav Khatri (Founders : Noise)
0:03:06 - 0:25:33 The story of founding Noise and important learnings
0:25:34 - 0:27:20 “Do more with less!” Amit and Gaurav share their philosophy
0:27:21 - 0:42:40 Noise’s Eureka moment, working on Consumer Insights and Indian Technology Evolution
0:42:41 - 0:52:15 How to become No. 1? Amit & Gaurav on selling 1 Million SKUs per month
0:52:15 - 1:09:55 Amit & Gaurav’s vision for Noise
1:09:56 - 1:16:36 How BOSE invested in NOISE?
1:16:37 - 1:21:39 The relationship of Amit & Gaurav Khatri
1:21:40 - 1:24:36 Amit & Gaurav on TEAM BUILDING and CULTURE
1:24:37 - 1:33:12 “It’s not about growing now, it’s more about sustaining” Amit & Gaurav on what’s next for Noise!
1:33:13 - 1:42:55 Amit & Gaurav’s advice for budding entrepreneurs
1:42:56 - 1:47:20 Unboxing gift from Noise!
1:47:21 - 1:47:45 Thanking our guest!