The Role of Social Commerce in Online Shopping feat. Pinterest

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This is the first topic in a three-part series - Social Commerce: The Multi-Trillion Dollar Opportunity - that features MediaCom, Meta, Pinterest and TikTok, each providing their unique perspectives on the need for a social commerce strategy, the challenges brands might face, and how social commerce can support a brand's e-commerce goals.

Pinterest feat. Cassie Gilbert (Agency Lead):
00:00 - Intro
00:13 - How do you define social commerce?
00:50 - Is social commerce the future of online shopping?
01:37 - Do all brands need a social commerce strategy today?
02:36 - What are the main challenges that brands are facing?
03:25 - Should social commerce be an always-on sales channel?
03:52 - Will social commerce support or cannibalize e-commerce channels?
04:28 - What is Pinterest the best social platform to drive online shopping?

Watch other videos on this topic:
MediaCom - https://youtu.be/-U8elh9u308
Meta - https://youtu.be/I3uUE-ulTwM
TikTok - https://youtu.be/wqtjOEM-SE4