The Role of Social Commerce in Online Shopping feat. Meta

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This is the first topic in a three-part series - Social Commerce: The Multi-Trillion Dollar Opportunity - that features MediaCom, Meta, Pinterest and TikTok, each providing their unique perspectives on the need for a social commerce strategy, the challenges brands might face, and how social commerce can support a brand's e-commerce goals.

Meta feat. Matthew Drury (Agency Development Lead):
00:00 - Intro
00:16 - How do you define social commerce?
01:11 - Is social commerce the future of online shopping?
01:59 - Do all brands need a social commerce strategy today?
02:17 - What are the main challenges that brands are facing?
03:16 - Should social commerce be an always-on sales channel?
04:15 - Will social commerce support or cannibalize e-commerce channels?
05:07 - Why is Meta the best social platform to drive online shopping?

Watch other videos on this topic:
MediaCom - https://youtu.be/-U8elh9u308
Pinterest - https://youtu.be/wYrZ3lW_SMo
TikTok - https://youtu.be/wqtjOEM-SE4