The Real Truth About Product Research on Amazon | Dr. Travis Zigler Reacts

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Let's dive into why this approach might not be as great as it sounds.

Here’s my take:
1. Cool Product, But...: Sure, the product is neat—I even bought one for my wife! But are you in the peanut butter business?
2. Outdated Strategy: Product research like this is outdated. It might have worked years ago, but now it's a risky game.
3. Competition from China: Chinese manufacturers can always lower prices more than you can. They have the margin to do so.
4. Focus on People, Not Products: To create a real brand, focus on solving real problems for real people. That's where the true value lies.

Building a brand around solving problems for your target audience is the key to sustainable success.

Stop chasing product opportunities and start focusing on people.

????If you want to learn more about building a sustainable business, follow me and check out http://freedomflywheel.com/

Watch the original video here: https://www.youtube.com/shorts/OAkMHc409FA

????What are your thoughts on product research hacks versus brand building? Share your experiences in the comments below!

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