The Power of Branding Over Product Quality in Marketing

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The Power of Branding Over Product Quality in Marketing

In today’s video, I discuss the critical difference between brand-based selling and functional-based selling, emphasizing how a strong brand can outperform even superior products in the market. Using examples like Nike and Adidas, I explain why people often choose a brand over product quality and how this principle applies to e-commerce brands and info product businesses.

Learn why focusing on building a superior brand can be more impactful than perfecting the technical aspects of your product. Whether you’re a business owner or a marketer, these insights will help you understand the power of branding in driving sales and customer loyalty.

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