The Partnership Economy Podcast Season 2, Episode 9

Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world

In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs for more than 30 e-commerce sites, including the official shops of the NFL, MLB, NBA and NHL. During the episode, Todd and Wade dive into some exciting topics around media partnerships and the rise of content commerce. Wade also shares his insider perspective of Fanatics affiliate program, his perspective on managing partnerships and much more.

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

#partnershipeconomy #partnerships #podcast #partnershippodcast

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