The pandemic can have a positive or negative impact on your livelihood, the choice is yours!

As novel coronavirus COVID-19 wreaks havoc on the global economy, Alibaba finds itself in a familiar position.

In a quarterly earnings call in February, Alibaba CEO Daniel Zhang said the economic effects of COVID-19 “will present near-term challenges” to Alibaba’s business, “but at the same time, we will see opportunities created by the forces of change.”

Of course, Zhang also focused on Alibaba’s “responsibility to our community,” saying the company “took every effort to protect the health and safety of our employees.” (The Alibaba Foundation and the Jack Ma Foundation have both donated medical supplies around the world.)

But even in a dire situation, Alibaba can see opportunity, not only because people are now more reliant than ever on online services, but also because it was in fact another epidemic — that of Severe Acute Respiratory Syndrome (or SARS, which is also a kind of coronavirus) — that put the company on its path to becoming a $470 billion e-commerce behemoth.

Question is?...

Is your business and / or brand positioned correctly to navigate through through these uncharted waters?

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