The MOST Important KPIs and Metrics in Your Sales Funnel [And what to Ignore!]

In this session, I want to talk about a concept that is more strategic in its nature, namely what KPIs should you ultimately focus on and what's the strategic objective of your online marketing itself.

So I see this all the time. A lot of people are chasing various vanity metrics like likes, Facebook comments, social shares, and other social metrics that are considered top of funnel, and show that people have engaged with their stuff.

However, the problem is that yes, these in themselves are good and important, but ultimately, the success of a business hinges on its revenue and its profitability. So ultimately the two main KPIs that you should be basically looking at are Average Customer Value and Lifetime Customer Value.

And let me explain why.

Unfortunately, there's no free lunch in this economy and in this world. So in one way or another, you have to pay for your traffic and for the privilege of basically doing business. So if your content game and conversion game is strong, then you're probably having trouble with the traffic side. If your traffic side is going well and you don't have to spend so much time, money or energy on it, then probably your conversions are suffering.

But I very rarely see businesses that excel at every single part of both traffic and conversions, plus lifetime customer value. So with that being said, it's safe to assume that for every business it costs money to acquire a new customer. And the cost of this is Cost per Acquisition.

Watch the video for more...

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