THE MARKETING GENIUS BEHIND BOOKTOPIA | $250 MILLION/YEAR IN E-COMMERCE

On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Booktopia and Marketing Executive of the Year, Steffen Daleng.

Steffen Daleng is the marketing genius behind Booktopia, generating over $250 million a year in e-commerce sales.

From multiple successful e-commerce startups, Steffen reveals how Booktopia sells a book every 3 seconds, how they compete with big international players such as Amazon, what makes an e-commerce brand actually successful and much more!

0:00 - Introduction
2:33 - Why Steffen Didn't Want To Be A Marketer
12:20 - Following Your Heart Over Your Mind
16:10 - Does Money Really Bring Happiness?
21:00 - From A Founder To An Employee
38:00 - E-Commerce Must's In 2022
50:30 - What Makes A Successful E-Commerce Business?
58:25 - Marketing Principles That Will Transform Your Business!
1:06:08 - One Piece Of Advice For Your Younger Self...
1:08:35 - One Piece Of Advice For New Founders...
1:12:15 - Most Important Trait That A Founder Must Have...

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