The Marketing and Logistics of Product Drops with Yong-Soo Chung - Honest Ecommerce Ep.223

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.

He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.

He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.

Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder.

In This Conversation We Discuss:
[00:00] Intro
[00:51] Talking about Spotted Humphrey
[02:20] What Yong-Soo is up to these days
[05:28] The idea and genesis of Urban EDC
[07:28] Validating an idea if it’s viable as a business
[08:34] Realizing that the business is scalable
[10:33] Traditional vs the “drop” model
[12:47] How getting banned on FB ads became an asset
[14:12] Sponsor: Electric Eye https://electriceye.io/connect
[15:09] Sponsor: JSON-LD For SEO https://jsonld.app
[16:26] Sponsor: Retention.com https://retention.com/honest
[17:18] The greatest asset for Urban EDC: Email list
[18:18] Urban EDC’s series of email flows
[20:18] Yamato Club: Urban EC’s paid membership
[24:29] First Class Founders: Yong-Soo’s podcast
[25:33] Don’t waste resources on something tractionless
[26:00] Consistency is really important
[26:40] Where to find Yong-Soo and Urban EDC

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
A purveyor of artisan crafted everyday carry gear https://urbanedcsupply.com
Grow your Ecommerce business without sacrificing the planet https://www.growthjet.com
Learn proven strategies to start & grow your online business each week https://www.firstclassfounders.com
Connect with Yong-Soo https://twitter.com/YongSooChung
Schedule an intro call with one of our experts https://electriceye.io/connect
Get your free structured data audit for your store https://jsonld.app
Book your demo today and get 20% off the annual commitment fee https://retention.com/honest

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