The key to successful e-commerce modeling? It's all about returning revenue.

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???? In this episode of Financial Modeler’s Corner, host Paul Barnhurst talks with Drew Fallon about the crucial elements of building a robust e-commerce model.

Understanding and accurately forecasting returning customer revenue is essential. Many founders make the mistake of inflating these numbers, which can distort gross profit forecasts and throw off unit economic targets.

We realize the importance of focusing on realistic retention rates and using advanced tools like Iris for better financial forecasting.

Iris integrates data from various sources—Shopify, Amazon, Facebook, Google Ads, and more—to provide real-time insights and help businesses create accurate financial models.

This integration allows for a better understanding of revenue and expense lines, aiding in precise profit forecasting and strategic decision-making.

???? Tune in to learn more about the intricacies of e-commerce financial modeling and how to leverage tools like Iris for accurate forecasting. @thefpandaguy

#Ecommerce #FinancialModeling #RetentionRates #BusinessForecasting #FMC #DrewFallon #PaulBarnhurst #DataDriven #SustainableGrowth