The Key to Successful Advertising: Look Beyond ACOS to Lift Your Business #ecommerce #amazonfba

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In this video, I explain why focusing on TACOS (Total Advertising Cost of Sales) is more important than obsessing over ACOS (Advertising Cost of Sales) when running advertising campaigns. Many sellers make the mistake of pausing campaigns when ACOS rises, but this short-term thinking can hurt long-term growth. Advertising is meant to boost organic rank and overall sales, which ultimately increases profit. I share how I evaluate new ad channels and campaigns by looking at the overall business impact, rather than individual metrics, to drive sustainable growth.