The importance of building a brand on Amazon ⎜ Ecommerce Nurse ⎜ EP 203

Ryan Cramer of Crossover Commerce talks with Carina McLeod of Ecommerce Nurse one on one as they discuss the importance of building a brand on Amazon.
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Carina started her career in buying, working for a chain of brick-and-mortar stores in the UK. An opportunity to work for Amazon came up in 2004, and what felt like a risky move at that time, was the best step she took. She spent more than 7 years working for Amazon UK in vendor management, working across multiple product categories including Home & Garden, Personal Care, Sports & Fitness and Clothing. During my time at Amazon, sheI launched Sports and Clothing into the UK market, developed the graduate scheme for Vendor Managers and was part of the project of moving a number of admin tasks from the retail teams over to the vendor support team in India. This included travelling to Chennai to support them through the transition.

After taking a supposed break from Amazon to see the world, she never returned. Instead, in 2013 she started to freelance for vendors and sellers, helping them understand how to become successful on Amazon. With the rapidly increasing demand for her services, she set up eCommerce Nurse, an Amazon retail consulting agency, where they help brands grow their business on Amazon. Then, in 2018, she launched Vendor Society, a subscription website that provides vendors networking, learning resources and support to maximise their sales potential on Amazon.
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Resources Mentioned in this episode:
???? Ecommerce Nurse website: https://ecommercenurse.com/
???? Carina Mcleod LinkedIn: https://www.linkedin.com/in/carinamcleod/
???? Ecommerce Nurse LinkedIn: https://www.linkedin.com/company/ecommerce-nurse/
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