The Impact of virtual reality (VR) with 5G

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The Impact of virtual reality with 5G

In 2017, the retail industry was estimated to spend US$1 billion in VR/AR solutions, which was growing with an annual growth rate of 240%.
VR and AR are likely to emerge as driving forces in diverse economic activities. For instance, by wearing a VR headset, a shopper can instantly find herself in a company’s virtual shop, where she can “walk” around to explore items exactly as she would in the real shop. For instance, if she wants to know more about a new piece of jewelry in the shop, she can focus her sight on that item and see the relevant information needed to make a purchasing decision. If she wants to buy it, she can make the payment or add it to her cart and look for additional items.

A furniture vendor can develop an AR-enabled app that allows a customer to point the mobile camera to the place where she wants to keep the furniture. The app places a 3D model of the furniture as an overlay on the living room’s live image. The shopper now has a clear visualization of how the furniture would fit in her living room. Also, by rotating the camera, she can see where the new furniture fits best. This has already been done by some companies such as Lego and IKEA. Likewise, the home furnishings and decor company Wayfair launched its AR app Way Fairview in 2016, which is available in Google Play.