The HERO Show Episode 92 - E-Commerce Data Optimization with Build-Grow-Scale

Welcome to another episode of The HERO Show.

I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #92 with Tanner Larsson – E-Commerce Data Optimization with Build-Grow-Scale

Tanner Larsson is a “studly husband, super dad and serial entrepreneur” who also happens to be the founder of BuildGrowScale.com. The company is regarded by its clients as the best-kept secret in the ecommerce space. They mainly specialize in conversion (revenue) rate optimization. He is also the author behind the best selling book, Ecommerce Evolved.

Other fields he specializes in include Product Sourcing, Private Label & OEM Manufacturing, Fulfillment Operations, Paid Traffic Generation, Sales Funnel Design and Optimization, and Recurring Revenue Program Development.

Here’s just a taste of what we talked about today:
• We just revealed the best-kept secret in e-commerce in today’s episode. Don’t miss it!
• Being able to educate your clients will yield massive results.
• There are more things to focus on, not just traffic, find out what they are.
• When is it that less is better?
• Your business is a bucket. Your traffic is the water pouring into the bucket. If your bucket is full of holes, why pour more money into the bucket? Build a better bucket.
• Tanner shares his principle of success by subtraction.
• Speed is huge.
• Who is the bigger Elon fan? Tanner or Richard? Find out in today’s episode.

Recommended Tools:
• Lucky Orange [https://www.luckyorange.com/] - used for browser tracking and heat mapping.
• Session Recording [http://www.sessionrecording.com/] - another cool tool used by Tanner in BGS.
• Convert.com [https://www.convert.com/] - a testing tool to help with conversion optimization.
• Google Optimize [https://optimize.google.com/optimize/home/] - a free optimization testing tool that helps increase conversion rates.
• Browser Stack [https://www.browserstack.com/] - used for browser testing.
• Google Analytics [https://analytics.google.com/analytics/web/provision/#/provision] - web analytics serviced by Google.
• Google Tag Manager [https://tagmanager.google.com/] - a tag management system that measures advertising ROI and other applications.

Reading Recommendation/s:
Tanner mentioned the following book/s on the show.
• Ecommerce Evolved by Tanner Larsson [https://www.amazon.com/Tanner-Larsson/e/B07216WLPC%3Fref=dbs_a_mng_rwt_scns_share]
• The Road Less Stupid by Keith Cunningham [https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook/dp/B077NXPL4L/ref=sr_1_1?dchild=1&keywords=the+road+less+stupid&qid=1590666562&s=digital-text&sr=1-1]

The HERO Challenge
Today on the show, Tanner challenged Justine Singletary to be a guest on The HERO Show. Tanner thinks that Justine is a fantastic interview. He is the CEO of Fullfilment.com. He was an ex-sniper ranger before he moved into the business world.

How To Stay Connected With Tanner
Want to stay connected with Tanner? Please check out their social profiles below.
• Website: https://buildgrowscale.com/
• Facebook: https://www.facebook.com/ecomwithtannerlarsson/
• Linkedin: https://www.linkedin.com/in/tannerlarsson/

With that… let’s get to listening to the episode…

Music: https://www.purple-planet.com/