The Girlfriend Experience: A story of how this "information exchange" company was started

I spoke at length at one of the workshops about entrepreneurship and this is a snippet from that where I talk about one company and how it got started. Watch the entire video and do leave a comment below if you could guess which company I am talking about before I reveal it.

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#entreprenuership
#balajiramesh

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Balaji Ramesh started his career in entrepreneurship in early 2015 when he quit his job with Deloitte to embark on the journey of entrepreneurship! His hunger for solving problems from ground up led him to co-found GroomBaba in 2015. GroomBaba was an e-commerce platform that enabled consumers to book salon and spa appointments online. Owing to his incredible vigor and dynamism, he was nominated by the Bill and Melinda Gates Foundation as “the most influential entrepreneur in Bangalore".

After GroomBaba, Balaji worked with a couple of startups while closely studying people, processes and upcoming technologies that led him to find a niche for his next startup.

Balaji's innate curiosity towards human behavior and its outcomes in real life made him create Nordforth. Owing to Balaji's diverse work experience ranging from multi-national companies to small and mid-size enterprises and working with people in different work environments, he has been able to closely understand how attitudes, soft skills, mindsets, and behavior of people impacts the everyday outcome in organizations. He also analyzed how over a period of time, this impacts the efficiency of the organization staggeringly.

However, he realized that organizations have not been very efficient at capturing and utilizing these insights that are game-changers when it comes to increasing the outcomes of organizations. Since then Balaji has been collaborating with bright minds in the field of behavioral science, psychology, and technology to produce outstanding innovative software products.