The Future of E-Commerce and Role of Social Commerce

The COVID-19 pandemic forced global consumers to become more accustomed to online ordering and on-demand delivery. While economic, societal and demographic trends account for the recent surge, nowhere is e-commerce already more imaginative or widely adopted than in Greater China. The region’s mobile commerce, social media, short-form videos, livestreaming and digital wallets are inventive, digital-first, social and gamified.

A panel of executives discussed the major trends propelling Chinese e-commerce and explained how the explosion of social commerce is driving shopping interest and purchases. They shared their observations on how the desire for convenience and efficiency will rapidly narrow the gap between on-demand and traditional e-commerce and explained how the seamless integration between the retail and social landscape will improve supply chain agility.

Panel:
Grace Huang (’02), Founder and CEO, DeepZero; Co-Founder and CEO, iPinYou
Phil Kim, Managing Director and Board Chair, Asia Pacific, The Jerde Partnership
Pamela Mar, Executive Vice President of Knowledge and Applications, Fung Academy, The Fung Group
Christopher S. Tang, Distinguished Professor, Edward W. Carter Chair in Business Administration and Faculty Director, Center for Global Management, UCLA Anderson School of Management (Moderator)

Learn more about the Wilbur K. Woo Greater China Business Conference: https://www.anderson.ucla.edu/wooconference

Learn more about the Center for Global Management: https://www.anderson.ucla.edu/centers/center-for-global-management

#ecommerce #COVID19 #retail