The Future of Customer Engagement in Luxury E-Commerce | #BoFLive

The global online personal luxury goods market is expected to exceed more than $120 billion by 2025, according to Bain, and the number of ultra-high-net-worth individuals has increased by 9.3 percent globally between 2020 and 2021, according to Knight Frank. But today’s wealthiest consumers are shopping online with a new set of expectations, prioritising experiences that are engaging, efficient, personalised and offer an emotional connection to their favourite brands.

Please join us on Wednesday, November 2 at 16:00 GMT for our next #BoFLIVE, as BoF's Robin Mellery-Pratt, along with Kristin Maa, senior vice president of Growth at Saks and Lydia Pang, chief executive and co-founder of Mørning discuss how luxury e-commerce is being transformed.

Kristin Maa, Senior Vice President, Growth, Saks
Lydia Pang, Chief Executive and Co-Founder, MØRNING
in conversation with Robin Mellery Pratt

This #BoFLIVE is brought to you in partnership with Saks, the premier digital platform for luxury fashion. Driven by a mission to help customers express themselves through relevant and inspiring style, Saks serves as a destination to explore and discover the latest from established and emerging designers. Learn more at Saks.com

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com