The FTC just fined this Amazon seller $600,000 for getting Amazon reviews like this

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The FTC just fined this Amazon seller $600,000 for getting Amazon reviews like this. On February 16, 2023, the Federal Trade Commission ("FTC") fined The Bountiful Company ("Bountiful") $600,000 for its misleading marketing practices on the Amazon e-commerce site. The FTC is a United States governmental agency whose primary mission is to protect consumers and enforce civil antitrust laws. Bountiful is a New York State corporation that markets and sells vitamins, minerals, and other supplements primarily through the Nature's Bounty and Sundown brands. The FTC's complaint alleged that Bountiful knowingly abused an Amazon convenience feature to market its newer/underperforming products by using reviews for Bountiful's established products (via Mondaq.com).