The Evolution of Marketing and the Power of Social Media l Adformatie Interview

Today's video is an interview Gary had with Jasper Mulder from Adformatie during his last visit to Amsterdam. Gary shares his marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. He emphasizes the importance of leveraging data to create stronger campaigns and mitigate risk.

He also shares his approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening and warns brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively.

Hope you enjoy!
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Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.

VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands.

He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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