The Complete Digital Marketing Course✨ Part 8

Hey Guys! Welcome to the complete digital marketing course, part 8 and today we will be discussing about what is retargeting marketing strategy, what affiliate marketing is and how to do it, and Native advertising (sponsored content)!
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▶️ Here is the timeline of today’s discussion:
0:00 Retargeting Marketing Strategy
2:20 How does an Ad appear on a website
4:24 What is Affiliate Marketing
6:20 Affiliate program
7:49 Best Affiliate Marketing Platforms
9:05 Native Advertising
10:21 Outro

▶️ Retargeting Marketing:
It's easier to market and sell to existing customers than to find new ones. If you can reach people who have already visited your website, you can give them more and more reasons to buy your products. You can do this by using a retargeting strategy.

Retargeting is a digital marketing strategy that lets you know when a user has visited your online store. Once a user visits your store, they will see targeted ads for your products and services displayed via social media, banner ads on other websites, or ads on their search engine results page (SERP), enticing them to return.

Retargeting is a long-term marketing strategy. Once you set up your campaign, it will continue to run in the background, reaching more customers and getting your business more conversions.

With a retargeting campaign, you want to be the first brand on the customer's mind when they are ready to shop and spend money.

Both retargeting and what users expect from a brand have become more advanced. Keeping up with changes in the industry and how they affect your retargeting strategy is essential in the modern world.

Use the video tips to help boost your retargeting strategy for a higher conversion rate and a better user experience.

▶️ Affiliate Marketing:
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

Affiliate marketing is a great way to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push toward less traditional marketing tactics has certainly paid off.

If a business operates solely online, hiring an affiliate can help them reach more potential customers. An affiliate could own multiple websites or email marketing lists. The more websites or email lists an affiliate has, the more extensive its network.

After being recruited, the affiliate shares information about the e-commerce site's products with their audience. The affiliate does this by running banner ads, text ads, putting links on its websites, or sending emails to its clients. Firms use ads in the form of articles, videos, and pictures to get people interested in a service or product.

When someone clicks on one of the ads or links, they are sent to the e-commerce site if they buy the product or service, the online merchant credits the affiliate's account with the agreed-upon commission.

▶️There are some best affiliate marketing platforms:
• CJ Affiliate (Commission Junction)
• Amazon Associates
• Win trade
• Dobler
• Max Bounty

▶️ Native Advertising:
Native advertising consists of advertisements that are seamlessly incorporated into a piece of content. They are called "non-disruptive" ads and usually come as sponsored content. These ads will match the style and flow of the content they're in without being pushy or annoying.

So, that’s it for today. Learn how to become a digital marketer with us by watching the video until the end and share your thoughts in the comments.

If you like this video, please SUBSCRIBE and don’t forget to press the bell ????, like, comment and share. Stay safe and Love all.
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▶️Please Subscribe: https://www.youtube.com/@tlpem2023
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▶️For business inquiries: tlpem2023@gmail.com
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▶️My Other Videos:
• The Complete Digital Marketing Course Part 5: https://youtu.be/cC7eFAIwVBs
• The Complete Digital Marketing Course Part 4: https://youtu.be/wVvbw-h6nzI
• The Complete Digital Marketing Course Part 3: https://youtu.be/Y6pk1Jmjl5Q
• The Complete Digital Marketing Course Part 2: https://youtu.be/0nKnrGoLAXQ
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