Ross Leibbrandt, global e-commerce director of British brand ghd, talks about the business of hair in China and how the brand's insight-driven strategy is helping them make waves in this new market and beyond. Find out more about the 2021 11.11 Global Shopping Festival at: http://alizi.la/2021double11
Follow Alibaba Group news and stories at: https://www.alizila.com
Follow Alibaba Group news and stories at: https://www.alizila.com
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