The Billion Dollar Mom Consumer Market: How to Attract and Convert This Powerful Demographic

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Moms. You might picture them chasing after toddlers or packing lunches, and yes, part of their reality involves those things. But here's a fact that may surprise you: they're the largest economic force driving consumer markets.

Picture them less as stressed-out parents and more as confident shoppers with credit cards in hand. They're not just buying diapers and snacks; they're the real decision-makers behind a vast range of household purchases.

In this episode, I spoke with Maria Bailey, an authority on marketing to moms, award-winning author, radio host, former Lifetime TV host, speaker, and CEO of BSM Media.

We discuss how moms with credit cards represent a significant buying group and emphasize the importance of tailoring marketing and product development to this demographic, even for products where moms might not be the end users.

Tune in!

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Key Takeaways:
Intro (00:00)
Why moms are a main consumer group (01:44)
The evolving demographics of moms (05:26)
Gen Z moms entering the market (07:39)
Importance of online reviews for moms before buying (13:22)
Younger moms and in-store research (18:48)
Future of influencer marketing (23:16)
Consistent values across mom demographics (42:46)

Additional Resources:

Connect with Maria Bailey

✅ LinkedIn: https://www.linkedin.com/in/mariabaileybsm/

✅ X/Twitter: https://x.com/MariaBailey?s=20 https://twitter.com/MomTalkRadio

✅ Instagram: https://www.instagram.com/momtalkradio/

✅Facebook: https://www.facebook.com/MariaBaileyBSM

✅Find all Maria Bailey books here: https://www.amazon.com/stores/Maria-T.-Bailey/author/B001HCWBFC

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