The BEST WAY to track ROI on Facebook ads!?!

Are you still using metrics like ROAS, MER, Contribution Margin, or LTV to CAC to analyze and scale your Facebook ads? In this comprehensive guide, we’ll show you why these metrics might be misleading and how Profitable Scaling Margin (PSM) is the only metric you need for sustainable growth. PSM lets you analyze the entire customer journey, combining lifetime value, acquisition costs, and purchase frequency for a full picture of profitable scaling potential.

First, we break down why traditional metrics fall short: ROAS relies on outdated attribution models, assuming that today’s ad spend causes today’s revenue, missing the complexity of the customer journey. MER provides broad insight but lacks actionable data, leaving you guessing where to allocate budget effectively. While popular, LTV to CAC also fails to account for real product costs, making it less suitable for e-commerce growth. And Contribution Margin often emphasizes short-term profits at the expense of lasting customer relationships.

With PSM, you gain an actionable framework for analyzing and scaling your ads with confidence. By looking at lifetime value relative to acquisition costs and purchase frequency, PSM reveals exactly how much you can profitably invest to win each customer. This enables precise budget allocation, reduces ad inefficiencies, and supports long-term growth—without the common setbacks of rising CPA and ad fatigue.

By the end of this video, you’ll know how to leverage Profitable Scaling Margin to confidently analyze and scale your Facebook ads for maximum impact. Stay tuned for more powerful strategies to master Facebook ad analysis and achieve scalable growth.


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⭐MASTER FACEBOOK ADS NOW⭐
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Transform your digital marketing skills with the Facebook Ads MBA Program at Disrupter School. Enroll now to master advanced strategies and techniques that drive real business growth. Don't miss this opportunity to elevate your advertising game – join today!
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ABOUT ME: Professor Charley T
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CEO and Founder of Disrupter School, Charley is a renowned expert in Facebook advertising, has helped brands and agencies skyrocket their growth, driving over $1B in revenue.

As one of the top 100 Facebook Advertisers, he crafts industry-leading strategies and teaches these in his comprehensive Facebook Ads MBA Program.

Chapters:
00:00 How to Measure Performance on Facebook
00:54 What is ROAS, What is MER?
02:19 What is LTV to CAC ratio?
03:30 What is Contribution Margin?
04:12 What is Profitable Scaling Margin?
05:25 How to Scale Your Business with Facebook Ads