The Basics of Paid Search Ads for Ecommerce Brands

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In this video, you’ll learn some basic yet essential tips for running paid search advertising for ecommerce businesses. Paid search ads work differently than other types of marketing and therefore need to be approached differently.

Here’s what we’ll cover in this video:
1. How are search ads different from other forms of paid advertising?

2. Where do they fit in the buyer purchase lifecycle amongst other advertising/marketing?

3. 7 things to keep in mind when using paid search in your marketing strategy

4. The most important things to keep in mind when tackling search ads

5. How to measure paid search ads’ success

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