Following on from his first appearance on The B2B Club, looking at winning marketing strategies for B2B E-commerce firms, Colin Lewis returns to the podcast to share his top content-related tips for B2B marketplaces.
One of the biggest challenges for new B2B marketplaces emerging onto the scene is generating awareness and attracting both buyers and sellers onto their platform. In this episode, we look at how marketplace operators can construct and implement a content strategy to overcome these problems and start generating traction on their platform.
Colin draws on his marketing expertise and experience in B2B E-commerce and marketplaces to answer the following questions:
- What types of content work best to attract buyers and sellers to the platform?
- Why is educational content so important to gain trust and credibility for your marketplace?
- How can different pieces of content be used to increase stickiness and prevent leakage on the platform?
One of the biggest challenges for new B2B marketplaces emerging onto the scene is generating awareness and attracting both buyers and sellers onto their platform. In this episode, we look at how marketplace operators can construct and implement a content strategy to overcome these problems and start generating traction on their platform.
Colin draws on his marketing expertise and experience in B2B E-commerce and marketplaces to answer the following questions:
- What types of content work best to attract buyers and sellers to the platform?
- Why is educational content so important to gain trust and credibility for your marketplace?
- How can different pieces of content be used to increase stickiness and prevent leakage on the platform?
- Catégories
- E commerce Divers
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