TATA vs Reliance Business War: How TATA NEU App's BUSINESS MODEL will change the game for TATAS?

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VIDEO INTRODUCTION:
On 7th of April 2022, the Tatas officially launched the Tata Neu Super app and ever since they made the announcement, even before launch it had been making headlines every single week. and not just that, this super app market seems to be so lucarative that not just the tata but even the Ambani's and Adani's are all set to enter this giant space!! So practically, 3 of India's biggest business houses will be competing with each other to become a market leader in yet another trillion market of India.
So in this episode today, lets try to understand, What is the TATA neu super app all about?
What is so special about this super app model that these business houses are pouring in 100s cr for?

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Think School Study materials
1. https://inc42.com/buzz/adani-plans-super-app-to-take-on-reliance-jio-tata/
2. https://digital.hbs.edu/platform-rctom/submission/alipay-wining-the-payments-game-in-china/
3. https://hbr.org/2019/10/the-kind-of-creative-thinking-that-fueled-wechats-success

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