Tata BigBasket Deal(Soon) For Tata Super App:Short Update | Tata Super App| Super App #shorts #short

Tata BigBasket Deal (Soon)For Tata Super App:Short Update | Tata Super App| Super App #shorts #short

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Tata’s Super App: The Rise Of Super Apps In India


Super App has become a popular buzzword worldwide. WeChat and AliPay are recognized as two of the most super app successful cases that well serve multiple needs such as messaging, food and grocery ordering, taxi booking, bill payment, etc. Emerging super apps namely Grab and Go-Jek also implement the same strategy of do-everything platforms in Southeast Asia and receive considerable exposure. And, it will be a big miss-out if we don’t talk about a super app in India – Tata group plans to launch a super app that will probably bring all the needed offerings.


Originally, a super app is many apps within an umbrella app. As the name suggests, it is an all-in-one experience that allows users access to many different services.

Regardless of the size, each company is taking on a different way. Some added more functions into their app through in-house development of new functions. Meanwhile, other platforms integrated their systems to third-party companies via mini-programs.


All-in-one Super Apps the new convenience to hook customers. Tata Near Deal to Buy Alibaba-Backed Big Basket. Tata Group is in advanced talks to buy as much as 80 per cent of BigBasket in a deal that is likely to value the local online grocer backed by Alibaba Group Holding Ltd. at about $1.6 billion. The Tata Group is in advanced talks to buy as much as 80 per cent of BigBasket in a deal that is likely to value the local online grocer backed by Alibaba Group Holding Ltd. at about $1.6 billion, a person familiar with the matter said.


The conglomerate is now negotiating how much stake it would purchase in Innovative Retail Concepts Pvt., which is commonly known as BigBasket.com, the person said, asking not to be identified discussing details of private talks. Mint newspaper reported earlier that Tata may buy close to 80% for $1.3 billion.

A spokeswoman for Tata declined to comment, while BigBasket didn't respond to requests for comment.

While billionaire Mukesh Ambani's JioMart is seeking to shake up the industry dominated by the local units of Amazon.com Inc. and Walmart Inc., Tata is seeking potential acquisitions to narrow the gap with its rivals.

Tata group poised to take on RIL, Amazon; you could soon order ‘everything’ using Tata super app.

Tata group is all set to roll out a super app, which will put the salt-to-software conglomerate in
competition with billionaire Mukesh Ambani-controlled RIL and US-based online retail titan Amazon.
( Tata BigBasket Deal ) (TATA Super App) Super App


( Tata BigBasket Deal ) (TATA Super App) Super App
The Tata group is reportedly poised to unveil a “super app” by December or early next year, which will put the conglomerate in competition with rivals Amazon and Reliance Industries (RIL) in India—the world’s fastest growing e-commerce market.

( Tata BigBasket Deal ) (TATA Super App) Super App
The super app will provide food and grocery ordering, fashion and lifestyle, consumer durables, insurance and financial services, healthcare and bill payments. N Chandrasekaran, chairman of Tata Sons—the holding company of the $113-billion group—told the Financial Times: “It will be a super app, a lot of apps in apps and so on . . . We have a very big opportunity.”

For consumers, e-retailers are now household names and, as experts point out, it would be hard for them to ignore large platforms that sell a range of merchandise and even services. Super Apps that combine services – from booking tickets to shopping for groceries and making payments — make sense as they would create stickiness, believes Ankur Pahwa, partner, EY. And it’s the increasing user base that would bring down customer-acquisition costs. It’s precisely the slow growth in organic traffic at scale that has stalled the creation of a Super App so far.

Makers of consumer goods too may want to latch on to a Super App: companies from the Tata Group or the Birla Group, for instance, may want to associate with a Super App. In this new environment it would make sense to partner with e-retailing apps rather than be a vendor because, own their own, products can get lost. As Harsha Razdan, partner, KPMG, points out, for any company if the basket of products is limited, it could lose consumers to marketplaces and other apps very soon. “It’s better to have a partner,” Razdan explained.


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Further Reference Links :

https://www.financialexpress.com/industry/all-in-one-super-apps-the-new-convenience-to-hook-customers/2134145/

https://www.ndtv.com/business/tata-near-deal-to-buy-80-stake-in-alibaba-backed-bigbasket-2333001

https://agiletech.vn/tata-super-app-in-india/