Taobao’s first physical store in Hong Kong

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Chinese e-commerce giant Taobao has opened its first physical store in Hong Kong. Located in the city’s popular Tsim Sha Tsui shopping district, PapaHome offers more than 10,000 furniture and home decoration items for customers to view before ordering them online. Taobao is operated by Alibaba Group, which is also the parent company of the South China Morning Post.

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