Structure your Ad Campaigns in E-Commerce

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If you want to look at the details in the slides, you can download them here:
https://get.pirateskills.com/1kto5k

Get, keep, grow your customers from top to bottom of your funnel the ToFu, MoFu, BoFu structure.

Top of the funnel
1. Broad audiences
2. Lookalike audiences
3. Interest-based audiences
More focus on engagement, less on traffic and conversions

Middle of the funnel
1. All social engagements
2. Video viewers
3. Followers
More focus on traffic, less on conversions

Bottom of the funnel
1. Website visitors
2. Product views
3. Add to cart & beyond
More focus on ROAS, less on engagement

#ecommerce #website #tofu #mofu #bofu #pirateskills #growthmarketing

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Thanks for watching,

Ben