Strategy Sessions Podcast | A Lessonly In Marketing feat Kyle Lacy | Episode 18

Kyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too. Listen now.
In the episode we discuss:

• Why you shouldn’t measure brand campaign (really)
• Surprise and delight prospects and customers
• Using Predictive Index in recruitment
• The challenges of recruiting the right people while growing fast (40 – 215 people)
• Using repeatable templates to speed up marketing activity
• The importance of diversity of background in recruitment
• Working at a software firm that gets acquired
• In praise of Salesforce
• Building a content marketing agency when nobody else was
• Content v content marketing
• Use of personality in SaaS marketing
• Matching culture and marketing
• Juggling family, work and WFH
• Killing push notifications to improve productivity
• Unlimited vacation policies
• How social events in the US are changing the country
• The history of content marketing
• Using direct mail to stand out
• What’s old is new in marketing
• Making sure marketing has business impact
• The Stockdale Paradox

Kyle’s Book Recommendations
*Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland https://amzn.to/36C1Hgm
*The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow https://amzn.to/2YykBQO
*Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean https://amzn.to/3tr1eaH
*Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams by Taylor Baldwin Kiland and Peter Fretwell. https://amzn.to/3au4YiC

**Things we talk about in the show**
Salesforce’s ad that is one of the best around https://www.linkedin.com/posts/markritson_advertising-activity-6759295434704994304-Q1zh
The Stockdale Paradox https://www.jimcollins.com/concepts/Stockdale-Concept.html

**Kyle Lacy **
Kyle Lacy brings over 13 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions.

Find Kyle on LinkedIn: https://www.linkedin.com/in/kylelacy/
And Twitter https://twitter.com/kyleplacy
And Lessonly are here:
https://twitter.com/lessonly
https://www.instagram.com/lesson.ly/
https://www.linkedin.com/company/lesson-ly/
https://www.facebook.com/lessonlyapp

**Andi Jarvis**
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis
https://eximomarketingstrategy.com/