Step 3 of the 9-Step Framework: Mastering Your Media Strategy

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Welcome to Step 3 of the 9-Step Framework—where we talk about media strategy and why every business is, at its core, a media company.

It’s not just about selling a product or service—it’s about choosing the right media to deliver your message to the right people, in the right place.

In this episode, we break down:
Why your business is a media company first
How to find the best media platforms based on where your audience actually hangs out
The power of focusing on 1-2 key platforms instead of spreading yourself too thin

If you're serious about growth, this step is non-negotiable. Let’s get into it! "