Spotlight On D2C Market: Unravelling The Growth Story Of India's Direct-To-Consumer Market

Every decade, a fresh protagonist emerges in the Indian consumer narrative. In the 1990s, it was foreign brands; then came the 2000s with the rise of supermarkets. The previous decade witnessed the dominance of large e-commerce marketplaces, and now, in the post-pandemic era, the spotlight shines on direct-to-consumer (D2C) brands.

To unravel the growth story of India's D2C market, CNBC-TV18 spoke to Sukhleen Aneja, CEO of Good Brands (Good Glamm Group); Chaitanya Ramalingegowda, Co-Founder of Wakefit; and Shashank Sinha, CEO of Drools Pet Food.

#D2Cbrands #indiaD2Cbrands #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday

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