Social Media for E-commerce Promotion

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Prof. Shyam Kapri is working as an assistant professor in the school of management, Graphic Era Hill University, Dehradun, one of the prestigious University of Uttarakhand. Prof. Kapri is IIM Kashipur and KNIT Sultanpur alumnus, and Google partner. He had worked on social media marketing, internet technologies, and the digital marketing domain for more than 12 years. He is a digital marketing and social media marketing strategist, consultant, and trainer. Prof. Kapri is Google Partner for Adwords and Google analytics, and also having expertise in marketing communication, business storytelling with texts, images, and videos.

Prof. Shyam Kapri is also certified from HubSpot academy in inbound marketing, content marketing, and email marketing. He is an expert in website development and especially convertible website development for lead generation. Online lead generation is one of the main objectives of the digital and social media marketing.

Inbound marketing is the need of the industry. We need to understand our prospective customers and define buyer personas to target a particular customer segment. Valuable and attractive content is created only after understanding customers.
Different social media platforms like Facebook marketing, Instagram, Twitter and LinkedIn marketing is also an area of expertiseand experience of Prof. Kapri.