Snapdeal: The Ultimate Comeback Story ! | Case Study

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Snapdeal’s journey is a lesson in resilience and reinvention. Launched in 2010 as a daily deals platform, it quickly pivoted to an e-commerce marketplace, becoming a household name. However, fierce competition and internal challenges tested its strength.

Refusing a merger with Flipkart in 2017, Snapdeal chose independence and began a strategic overhaul. From focusing on essential goods during the pandemic to empowering small sellers across India, Snapdeal rebuilt itself by addressing customer needs and leveraging technology like AI for smarter operations.

Today, Snapdeal thrives as a value-focused platform, proving that setbacks can fuel incredible comebacks.
https://snapdeal.onelink.me/Za8r/yh383ifc

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